Article I was interview for in Huffington Post: http://www.huffingtonpost.com/jeff-charles/can-you-speak-my-language_b_12316264.html
If you’re like most people, you probably see Human Resources as the department that takes care of a company’s employees. It makes sure that the company is in compliance with policies and procedures. It’s there to ensure that each employee is treated fairly.
Behavioral Economics Demonstrates The Need for Business Strategy Gamification
First, it’s important to set a foundation by defining behavioral economics. BE studies the effects of psychological, social, cognitive, and emotional factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and resource allocation, although not always that narrowly, but also more generally, of the impact of different kinds of behavior, in different environments of varying experimental values. (source: Wikipedia). I have to say that this is actually a pretty easy to understand and overall nicely laid out description of such a complicated topic.