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Game Theory vs. Behavioral Economics vs. Game Mechanics


When I'm talking with perspective customers, I often have to reference economic game theory, behavioral economics, and game mechanics. You can practically hear them fog over in boredom and discomfort about where the discussion is going. A couple sentences later, most are very interested in what all this means, why/how it applies, and how it can actually be used. This is a short article about what,why, and how. Here goes: